01 / EXECUTIVE IMMERSION3–5 DAYS
Executive Immersion
For senior leaders to experience different business realities firsthand, challenge assumptions, and explore new strategic possibilities.
Experience China.Re-invent How You Do Business.
A shared business learning hub in China for European companies.
We're creating a place where European executives and teams can spend days or weeks learning directly from Chinese business practice, exchanging ideas with local professionals, and developing new approaches for their own companies.
01THE OPPORTUNITY
What if the biggest opportunity isn't copying China's innovations — but learning to innovate differently?
Chinese companies are challenging familiar assumptions about how businesses develop products, serve customers, organize work, and innovate.
The opportunity isn't simply to adopt their solutions. It's to understand how and why they work — and use those insights to rethink our own.
Don't copy. Combine.
02THE TRANSFORMATION JOURNEY
From experiencing China to changing how we do business.
- 01
EXPERIENCE
What is possible?
- 02
UNDERSTAND
Why does it work?
- 03
RETHINK
What could we do differently?
- 04
APPLY
What will we change?
BEFORE CHINAIN CHINABACK HOME
Each Journey starts with a real business challenge and ends with concrete ideas for change — supported by a 90-day transfer process.
THE QUESTION THAT MATTERS
What will we actually do differently?
03THE EXPERIENCE
More than a visit. A different way to experience China.
02 / SIGNATURE RESIDENCY2–6 WEEKS
Signature Residency
For operational leaders and key employees to work from the Hub, learn directly from Chinese practitioners, and develop new approaches to their own business challenges.
A DAY AT THE HUBAn illustrative example, not a fixed daily schedule.
- MORNING
Visit an Innovation Lab
Experience new technologies and real-world applications firsthand, guided by the people developing them.
- MIDDAY
Join a Masterclass
Learn from local experts at the Hub about the business models, strategies, and working practices behind China's innovations.
- AFTERNOON
Meet Your Chinese Peers
Exchange experiences with Chinese professionals in your field and explore different approaches to shared business challenges.
- EVENING
Connect at a Networking Event
Build relationships with fellow residents, Chinese entrepreneurs, and professionals from companies in the region.
THE TANDEM MODEL
EXECUTIVE LEADERSHIPExecutive leadership provides direction.
OPERATIONAL TEAMSOperational teams develop new capabilities.
TOGETHERTogether, they turn learning into action.
04THE HUB MODEL
One Hub. Two Complementary Components.
THE BUSINESS RE-INVENTION HUB
The Shared China Campus
A shared home base in China where European business professionals can work, learn, meet local experts, and stay for extended periods.
The Hub Operating System
A transferable framework for immersive learning, business exploration, knowledge exchange, and practical application — also usable by companies with their own China hubs.
THREE CORE CAPABILITIES · LEARN · EXPLORE · CONNECT01 / THE CORE 02 03
LEARN
Immersive Learning & Transformation
Experience Chinese business practices firsthand and develop new ways of working through structured learning and practical application.
EXPLORE
Business Discovery & Insights
Discover emerging technologies, business models and alternative ways of working.
CONNECT
Community & Networking
Build relationships with Chinese professionals, fellow residents and alumni through exchange and collaboration.
BUSINESS REINVENTION
The Campus makes the experience possible.
The Hub OS makes the learning transferable.
05THE COMMUNITY
A Place to Start.
A Network That Grows.
The Hub begins as a physical place where people work, learn, and exchange experiences.
Over time, shared experiences build lasting relationships between European companies, Chinese professionals, and an expanding alumni community.
01
THE PLACE
02
THE COMMUNITY
03
THE NETWORK
06THE VISION
We don't teach European companies how China does business.
We help them reinvent how they do business – by learning from China.
Business reinvention starts when people discover that things can be done differently.
The Hub aims to turn those experiences into new capabilities, better decisions, and lasting change.